Creative Content Creation & Link Building Tips| What is link building content? | link building strategies 2022

In the past, SEO used to be simpler. People could just buy a domain name that exactly matched their target keyword, stuff their website with lots of keywords, and get plenty of low-quality backlinks to rank high on Google. But times have changed. Google has gotten smarter and stricter with its rules. This means old-school SEO tactics don't work anymore.

Nowadays, being successful with SEO requires a lot more creativity. Google's updates have made it harder for shady SEO consultants and self-proclaimed "gurus" to manipulate search results. As a result, many of them have disappeared, along with their clients' rankings.

To succeed in SEO today, quality is key. You need high-quality content that provides real value to your audience. But it's not just about quality – you also need to think outside the box and come up with creative strategies to stand out from the competition. This is because Google rewards websites that offer unique and engaging experiences to users.

So, if you want to thrive in today's competitive online landscape, you need to focus on creating quality content and thinking creatively about how to attract and engage your audience. This is the new reality of SEO in 2013 and beyond.

content creation

Why is Being Creative Important for SEO?

Google has changed how it ranks websites recently. They want to make sure you get the best search results possible. This means they're cracking down on websites that try to cheat by making low-quality pages or getting lots of bad links.

So, if your website isn't good enough, Google might push it down in the search results. That's why being creative is super important in SEO. By thinking up new ideas and making really good content, you can show Google that your website should be at the top. Being creative isn't just fun – it's essential for doing well in SEO.

Google Penguin

Google Penguin updates are like new rules from Google for how websites can show up in search results. These rules are there to stop websites from cheating to get to the top. They stop things like using the same word too many times, having a website name that's exactly the same as a word, posting bad articles on bad websites, and leaving bad comments on blogs. So, these updates help keep everything fair in search results.

Google Panda

Imagine Google Panda as a friendly bear that roams the internet, sniffing out low-quality websites. Its goal is to ensure that when you search for something, you find helpful and original content, not junk.

Panda keeps an eye out for websites that don't add much value. These could be sites with lots of ads, poorly written articles, or content that's just copied from other websites. When Panda finds these kinds of sites, it lowers their rankings in search results.

By doing this, Panda helps make the internet a better place by promoting high-quality content and keeping spammy or unhelpful websites at bay. It's like having a helpful bear friend who makes sure you only see the good stuff online.

How Do We Become More Creative?

Ok, now that we have covered off why we need to become more creative, lets look at how we can become more creative with our SEO efforts.

Anchor-Text Variation

When it comes to anchor text and link building, you need to be a little more careful with how you do it. Overuse of the same anchor text when link building can really hurt your site and can almost render your link building efforts as useless. Be sure to change up your anchors, use variations of your anchor text and also include text such as “click here”, “visit website” and so on. When conducting a link building campaign for a specific keyword, try to ensure that you only use your primary keyword in at most 40-50% of your backlinks.

Backlink Diversity 

 I use a lot of the Guest Blogging or “Authority Blogging” to generate the high quality backlinks for juice and the traffic purposes, I try to vary the types of links that I build. Here is a good list of a few types of links you can build in the Panda and Penguin eras that will ensure that you don’t get Google slapped and always remember, Google wants super HIGH-quality content that adds value to its search results and provides the user with the information that they want.

Info-graphics

EBooks

PDFs

Whitepapers

References

Guides

Case Studies

Videos

Webinars

Widgets / Tools

Q&A

Comments

Microsites

Press Releases

Older Link Building Methods I Still Use

Local or Niche Directory Submissions

Whilst a lot of SEO’s have completely removed Directory Submission from their bag of tricks, I still use these as a foundation to any SEO stragey. I normally use them to build links for branded keywords such as the business name and business URL.

Web 2.0 / Forum Profiles

Much like Directory Submissions, Web 2.0 and Forum Profiles are a good way to boost your backlinks for branded keywords. I probably don’t focus as much on these as directory submissions but I do still build links using these methods.

Ezine Article Submissions

Whilst Google hit the big Ezine sites fairly hard in the last year or so, I still use EzineArticles.com a fair bit. I also use some of the other big article sites to publish content on from time to time to help with diversity and generate a bit of traffic to my sites.

High Quality Content

Like this article, each and every piece of content that you create needs to be super high in quality and it each piece of content needs to be seen as a resource and provide users with the information that they are searching for. Gone are the days that you could create a 300-500 word article and throw a bunch of low quality links to it to get your article to rank. Articles such as this get noticed by the search engines and will provide you with browny points with Google and any other link that can comes from an article such as this will be valued and much more highly than one that comes from a low quality or generic article or an article that has a low word count.

Authority Blogging or Guest Blogging

Creating and publishing the content is the sinews of war on a blog. However, technique of guest blogging can allow you to facilitate your content production, to increase your spark audience in fine  to improve your notoriety and your level of expertise.

What is guest blogging?

Guest blogging means publishing an article by a guest author. It is part of a partnership approach by calling on an influencer or a recognized personality in his field.

What are benefits of the guest blogging?

Thus, if you want to address a niche or very technical subject, a guest writer will be able to produce a quality article that will be relevant and will bring you real credibility in the eyes of readers who will discover the article. This will also have the effect of being perceived by search engines and if this article is relevant, there is a good chance that your article will be referenced on queries related to the subject covered in your guest's post.

Identify potential partners

For example, you will want to address a specific topic on your blog, such as influencer marketing. The solution is then to turn to an expert in this field. To do this, a little research on the subject will take you to expert sites and blogs on the subject. In our case, a simple search on google led us to articles and authors who publish on the subject on the Moderator's Blog , a site that influences digital and webmarketing news.

By calling on a recognized expert, you will be able to benefit from the popularity of the partner site: you will thus benefit from part of its natural notoriety which will reflect on your own site or blog.

Guest Blogging has become a huge part of my SEO strategies and campaigns over the 18 months or so and if you want that extra edge when going up against high authority sites or when you are building links for high competition niches, you need high authority links. The way is to do this is through “Authority Blogging like Guest Blogging, Authority Blogging is seeking out high authority blogs or websites within the niche you are targeting and writing content for them. Always look at writing posts over the 1000 word mark with images and good reference links and you can be sure that your content will get found, you will get good traffic and you will get fantastic juice from those links.

link building

Content Reach

Much has been said about Social signals in the world of SEO over the past year and I am a big believer in getting massive reach for you content. The more reach you get, not only the more backlinks do you get but the more traffic you get too. Always create content that you know will provide value for your readers, that is likely to be shared and you will not only be well on your way to top rankings in the SERPs but you will also get a butt-load of traffic from greater reach too.

Strengthening Existing Backlinks

I know a lot of SEOs that simply focus on building more and more backlinks to the website or blog that they are promoting but once they are built, they completely forget about those backlinks that they have built. I like to build high-quality backlinks and then strengthen those backlinks by building backlinks to those backlinks and getting the “reach” that I talked about earlier. Strengthening your high quality links will give each backlink more juice and therefore, will help you to rank higher and generate more traffic.

In Conclusion

2013 is about quality, not quantity. Cancel your subscriptions to SENuke and Scrapebox, put away The Best Spinner, stop being lazy and start being more creative. SEO can be a very profitable little money-spinner if you are good at what you do and provide results. Use the tips above to help you to make humble little websites and blogs into high authority sites and make 2013 a successful year not only for yourself but for your clients also.