Images are often important in regard to search engine optimization (SEO). The Google bot/web crawler that indexes your website does not have ‘eyes’ so cannot see any pictures like a normal reader.
That is why we must optimize the images on our websites so that the bot gets the very best idea of what the picture is about, as fast as possible.If your site takes a long time to load, your site could be penalized – so follow the 5 simple steps below to create quickly searchable search-friendly or SEO friendly images!
Make sure that you name your file with relevant keywords, separated by hyphens that describe your image accurately. Although this text isn’t necessarily important to your human reader, the bot will take note of it.
If your image does not load for whatever reason, this ‘alt’ text is what will be shown. Originally, this was used for visually impaired users, so that the picture could be described to them. Use relevantly descriptive keywords and the bots can make use of them! Here’s an example of alt tag usage in the source code:
NB: Don’t use ‘stop words’ in these tags, such as ‘the’, ‘of’, ‘and’, ‘on’. The Google bot doesn’t read them and it’ll only slow it down.
Image captions are often overlooked. Along with the title and section headings, captions are the next copy that is given a lot of eye-time. Establish the relevance of the image and offer interesting opinions to draw your reader’s attention.
Association is the keyword here. The stronger the association between your picture’s description/alt text/captions/filename and the nearby heading and body text will be rewarded.
Resize your image yourself to its optimized quality, width, and height instead of letting your content management system (CMS) do it for you, for it will not be accurately optimized and this will slow your webpage’s load time, which will be penalized. You will need to add the width and height code yourself, so the browser can build the page quicker. The source code including this height and width would look as follows:
Check with varvy.com
Lastly, you can check some of these images optimizing steps by consulting varvy.com/tools/alt, which is incredibly useful for checking image optimizations! I hope this post has helped you understand images regarding their SEO potential.
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| Image Optimization |
That is why we must optimize the images on our websites so that the bot gets the very best idea of what the picture is about, as fast as possible.If your site takes a long time to load, your site could be penalized – so follow the 5 simple steps below to create quickly searchable search-friendly or SEO friendly images!
1 Relevant File Names
Make sure that you name your file with relevant keywords, separated by hyphens that describe your image accurately. Although this text isn’t necessarily important to your human reader, the bot will take note of it.
2 Alt Tags / Alternative Text
If your image does not load for whatever reason, this ‘alt’ text is what will be shown. Originally, this was used for visually impaired users, so that the picture could be described to them. Use relevantly descriptive keywords and the bots can make use of them! Here’s an example of alt tag usage in the source code:
<img src=”keywords.jpg” alt=” keywords wordplay key”>
NB: Don’t use ‘stop words’ in these tags, such as ‘the’, ‘of’, ‘and’, ‘on’. The Google bot doesn’t read them and it’ll only slow it down.
3 Captions
4 Provide context within the accompanying cop
Association is the keyword here. The stronger the association between your picture’s description/alt text/captions/filename and the nearby heading and body text will be rewarded.
5 Dimensions – Self-resizing and width/height inclusion
Resize your image yourself to its optimized quality, width, and height instead of letting your content management system (CMS) do it for you, for it will not be accurately optimized and this will slow your webpage’s load time, which will be penalized. You will need to add the width and height code yourself, so the browser can build the page quicker. The source code including this height and width would look as follows:
<img src=”keywords.jpg” alt=”keywords wordplay on key” width=”410″ height= “272”>
Check with varvy.com
Lastly, you can check some of these images optimizing steps by consulting varvy.com/tools/alt, which is incredibly useful for checking image optimizations! I hope this post has helped you understand images regarding their SEO potential.
How to optimise your images for SEO in 5 simple steps
Reviewed by SEO EXPERT
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Reviewed by SEO EXPERT
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17:34
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